Freelance
Bær-Mate
Six ways to show up at the point of sale
Overview
Energy drink consumption in Brazil goes well beyond young people: in 2019, 28% of the volume came from people aged 40 to 49 and another 28% from those over 50 (Kantar). In 2020, the pandemic made delivery sales soar. For Bær-Mate, the question was how to be remembered off-screen too. The answer was a line of interactive point-of-sale pieces that are useful in the daily life of bars, shops and supermarkets.
Being there matters
Availability isn’t enough. At the point of sale, the brand has to be seen, touched and bought.
Useful before pretty
Coasters, wall openers, displays and racks become part of the venue’s routine instead of competing with it.
From counter to phone
The strategies cover bars, shops, shelves, activations, mobile interactions and delivery.
The process
The energy drink market
The starting point was understanding who drinks it and where they buy it, to take the brand down different paths that end in the same place: choosing Bær-Mate.
Strategy 1 · Bar
Menu, coasters, bar sticker, frames, glorifier, bottle openers and decorative flags.
Strategy 3 · Shelf
Wooden stopper, shelf strip, glorifier, display and end caps with a fridge and an Instagram-ready version.
Strategy 2 · Shops
Standard rack, pop-up model, magnetic self-refilling display, glorifier display and bottle rack.
Strategy 5 · Activations
Modular bar, neon sign, wooden sign, pop-up and a custom car to take the brand to events.
Strategy 4 · Interactive
Spotify playlists, Instagram filters and augmented reality on bottles and shelves.
Strategy 6 · Delivery
Stores in delivery apps, custom packaging and gifts that arrive with the order.
Impact
Different paths, one destination: choosing Bær-Mate.